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Holly Beilin

sorter

Techstars Startup Weekend Winner Emerges to Take On Digital Marketing With AI-Powered Neuroscience

"Really, any kind of digital footprint can give you an idea of what someone’s personality is.” Though the internet-averse might be a bit wary — surely, a human personality is complex and nuanced — to the two founders of neuromarketing startup Sorter, this possibility, and an emerging body of

makeshift

How Makeswift, Formerly Landing Lion, Is Guiding Customers Through A Pivot

Alan Pledger, founder of Techstars Atlanta graduate company Landing Lion, thought his product could do better. Landing Lion aimed to solve a problem Pledger had identified while working as a software consultant: the difficulty faced by non-technical marketers when they needed to quickly put together a website. They often

Zillow Looks to Atlanta for Regional Hub

Zillow Looks to Atlanta for Regional Hub

The iBuyer market in the South continues to pick up steam. Most recently, a representative from real estate marketplace Zillow confirms that the company is looking to establish a regional headquarters for its Zillow Offers division in Atlanta. Zillow Offers is a relatively new service for the real estate tech

aging

Big Tech Is Missing A Growing Market: The Aging Population. But Startups Are Stepping In

Technology companies, ad agencies, and marketers are constantly thinking about how to capture the attention and the dollars of the new generation. A few years ago, all the talk centered around millennials, who are now old news with the onslaught of Gen Z. But what about the fastest-growing segment

she's next

Inaugural She's Next Event Gathers Hundreds Of Atlanta's Women Business Owners

Hundreds of women gathered in Atlanta on Wednesday morning to hear from speakers, participate in activities centered around branding, finance, and goal-setting, and network. But though the women were diverse in race, hometown, and age, they had one thing in common: all were business founders and owners. “Atlanta is

augmented reality

Accenture, NFL Coaches Experiment with AR to Draft Plays Faster

During this week’s Super Bowl LIII events, there will be a host of new technologies on display touting their “cool factor.” Virtual and augmented reality tools are becoming increasingly common in the sports field, as these visual displays can augment the viewing experience for an individual fan or even

How the Super Bowl Spurred Sprint's 5G Rollout In Atlanta

The Super Bowl will likely have many lasting impacts for its host city — economic, cultural, and even political consequences sticking around long after the big game. Super Bowl LIII may also have spurred a technology improvement for Atlanta, in the form of permanent 5G-compatible broadband hardware across the city.