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Evan Goldberg

Startup PR

What the Future of PR Means For Startups

If you asked 10 startups to define public relations, I guarantee that you’d receive at least eight different answers. While there may be some commonalities in the responses — a reference to media relations or general "press" — I’d comfortably bet my house that not a single founder

Startup PR

What the Future of PR Means For Startups

If you asked 10 startups to define public relations, I guarantee that you’d receive at least eight different answers. While there may be some commonalities in the responses — a reference to media relations or general "press" — I’d comfortably bet my house that not a single founder

Atlanta Attracts Attention at CES 2016

Atlanta Attracts Attention at CES 2016

Atlanta might have the reputation as being a B2B tech town, but there was no shortage of consumer technologies from our region on display last week at the annual Consumer Electronics Show in Las Vegas. The local company with the largest presence at CES was also the newest company to

Say What? The 8 Qualities of a Thought Leader

Say What? The 8 Qualities of a Thought Leader

Tech industry professionals are some of the most aspirational and motivated people in the global workforce. Opportunities to transform the world through innovation, personal entrepreneurial ambitions and, of course, the prospects of garnering fortune are just some of the common motivators we hear from AR|PR ‘trep clients. For most

8 Considerations for Rebranding After a Pivot

8 Considerations for Rebranding After a Pivot

The word “pivot” in the tech startup community has traditionally invoked disparate, yet passionate reactions. “Pivot believers,” as I’ve taken the liberty to classify them as, are quick to justify their point-of-view by referencing household name tech brands, like Pinterest, Groupon and PayPal, that have successfully navigated

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