City / Atlanta

This Atlanta Startup Is Turning E-Trikes Into Rolling Digital Billboards

ATLANTA, July 9 (Hypepotamus) – Atlanta’s busiest streets are turning into high-value advertising real estate.

This summer, the Beltline, Midtown, Buckhead, downtown, and the areas around Mercedes-Benz Stadium are filled up with festival crowds, World Cup fans, tourists, and locals moving through the city. For brands, that foot traffic is valuable. The harder part is reaching those people in a way that is targeted, measurable, and not stuck on a static billboard.

Atlanta entrepreneur James Manning’s answer? Purpose-built e-trikes (three-wheeled, battery-powered cycles).

Manning, alongside co-founder Keisa Manning have launched Purposers OOH, an app-managed digital out-of-home (DOOH) advertising network powered entirely by eco-friendly e-trikes. That means brands can rent out advertising space on a wheeled fleet that has 32-inch, high-definition smart screens attached to them as they ride through high foot traffic areas like the Beltline, Midtown, and Buckhead.

The fleet creates a new mode in which global brands and local businesses alike can deploy real-time, hyper-targeted street-level ad campaigns that reach their intended audience. Companies can track metrics through the Purposers’ portal, seeing what foot traffic looked like around the moving ad.

OOH is a way to help local businesses “put their brand and their messaging right in front of the people,” Manning told Hypepotamus.

Building With Purposers

The OOH platform is an extension of the Purposers, an Atlanta-based service marketplace that James and Keisa created.

As an app, Purposers connects local businesses, independent workers, and customers to get things done, be it deliveries and projects to everyday tasks that require skilled services. Purposers are vetted and then can start browsing the platform for both paid and volunteer projects in their area. The team said that Purposers on the platform are people who “take pride in what they do and do those things well.”

James and Keisa got the idea for Purposers after their work scaling the MochaPops brand in Downtown Atlanta.

“We learned as entrepreneurs the importance of building an audience and building awareness around what you are developing,” the team added.

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